Meet your financial team
Every Hata engagement is led by a CPA. Our CFOs guide financial strategy, our controllers manage the accounting, and our operations team keeps the work coordinated. Hata Advising has managed more than $100M in revenue operations for home services companies. Owners get clear numbers, practical guidance and a team accountable for the work.
Damir Sabanovic, CPA
Fractional CFO
Damir helps home services owners turn financial reporting into practical business decisions. With more than a decade of experience, he brings structure to financial planning, reporting and growth.
Taylor Whetman, CPA
Fractional CFO
Taylor connects financial systems with business planning. His experience in reporting, consolidations and system implementation helps home services owners understand performance, improve processes and make informed decisions as they grow.
April Bey
Controller
April brings more than 18 years of accounting, payroll and operations experience, including work with Friendly Home Services. She helps growing businesses keep their accounting organized and their financial information current and useful.
Ben Schofield, EA
Tax Planning & Preparation
Ben helps home services owners plan ahead with practical tax strategies. An Enrolled Agent with master’s degrees in accounting and business, he works with growing trades businesses in both English and Spanish.
Jordan Hatanaka, CPA
Founder
Jordan founded Hata Advising to bring experienced financial leadership to growing home services businesses. His background in corporate finance, accounting and acquisitions helped shape the firm’s practical approach to cash flow, profitability and growth.
How We WorkHow We Work
Direct. Practical. No fluff.
Hata Advising is built on a few core beliefs:
Why Hata Advising
Built on a pattern every owner has seen.
Growing home services companies were buying fractional CFO services and getting a bait and switch. A senior name sold the engagement, then a junior associate ran it. Deliverables slipped. Reports arrived late or did not tie. The owner ended up managing the accountant instead of the business.
Our founder saw that pattern from the inside, repeatedly brought in to salvage engagements that never should have gone wrong. The problem was not effort. It was who was actually doing the work.
Hata Advising was built to fix that at the source. Every engagement is led by a CPA who has sat in the CFO or controller seat and run real P&Ls. We hired for that, not for years of advisory experience. The people you meet at the start are the people who do the work.