Jordan Hatanaka, CPA
The financial leader behind Hata Advising, and the one who’ll actually be working on your business.
Hata Advising isn’t a big firm that assigns you a junior associate. When you hire Hata Advising, you get Jordan Hatanaka, a CPA with deep experience in corporate finance, controllership, and operational leadership across manufacturing, construction, home services, and professional services.
Jordan has served as CFO managing $100M+ revenue operations, driven 68% revenue increases and 28% EBITDA improvements for clients, and built financial infrastructure from the ground up for growing companies.
Hata Advising was founded in April 2025 with a simple premise: every growing business deserves access to senior-level financial leadership, without the full-time executive price tag.
Why Hata Advising Exists
Built from a simple observation: businesses deserve financial leadership that shows up from day one, not after things fall apart.
Before starting Hata Advising, Jordan spent years working alongside fractional CFOs at other firms. The pattern was always the same: a client engagement would start to slip, deliverables would fall behind, confidence would erode, and then Jordan would get pulled in as the last resort to salvage the relationship.
Time after time, Jordan rebuilt trust, delivered what was promised, and turned failing engagements into satisfied clients. After enough of those saves, the math stopped making sense. Why keep rescuing other people’s engagements when the real problem was how they started in the first place?
Hata Advising was founded on a different premise: bring peace of mind from the start. No bait-and-switch. No junior staff learning on your dime. No scrambling to fix what should have been done right the first time.
When you hire Hata Advising, you get the person who used to be the last call. Now, you get that person first.
A CPA Who’s Been in the Trenches
Not just advisory experience, real operational leadership.
Jordan’s career spans corporate finance, controllership, and hands-on operational leadership. This isn’t someone who’s only worked in public accounting and now consults from a spreadsheet.
Jordan has sat in the CFO seat, managing financial operations, negotiating with vendors, building reporting infrastructure, leading accounting teams, and making the decisions that impact real P&Ls.
Areas of deep expertise include financial modeling and forecasting, accounting system implementations and migrations, quality of earnings analysis and transaction support, industry-specific accounting for construction, manufacturing, and import/export, complex technical accounting including ASC 606, ASC 842, and cost accounting, and cash flow management and working capital optimization.
Jordan also brings fluency across a wide range of financial and operational platforms: Oracle, Sage ERP, QuickBooks (Online, Desktop, Enterprise), Procore, ServiceTitan, JobNimbus, Sedona Office, Xero, and more. This includes leading multiple complex system migrations, full ERP-to-QuickBooks transitions, and integrations between accounting, job costing, and field management platforms.